Video has become an increasingly popular--and effective--way for marketers to engage with consumers. Separately, but simultaneously, the need and ability to personalise marketing efforts has also emerged as a huge priority.

Recently, this article by Jeff Fleischman really grabbed my attention with the provocative title, “How to Stand Out when Everybody Claims to be Unique”. We live in a world where everything has turned into a commodity: goods, products and even services. Competition can’t really keep up with product differentiation so at the end of the day, many industries do not really change. Companies in a given industry basically offer the same products or services time and time again. Telecom companies may offer various products, but really they are selling telecommunications products and services that are similar to those of their competitor. For banks, all credit cards are pretty much the same anywhere in the world. Insurance companies offer various types of insurance - home, health, life - but so do their competitors.

Cloud based service delivers a new differentiating capability to organizations that put their customers first IRVING, Texas, Jan. 13, 2015 /PRNewswire/ -- BT today announced it is incorporating personalized video capabilities into its Cloud Contact portfolio of services, using industry leading technology from Idomoo. This will enable businesses to send short, individually tailored, high-quality videos to millions of customers. The Cloud Contact personalized video service, which has already been piloted by two leading UK retail banks, allows businesses to create a video message template and then easily integrate data relevant to an individual customer to generate a unique and personalized message....

CES is not just about electronics anymore; it's about all things digital related.

The presence of Fortune 500 companies across the board made this year's event bigger and better than ever. From consumer goods, healthcare, retail and eCommerce, to telecom and digital advertising, everyone in the industry was there. The prominence of internet providers coming all the way from Asia and true digital tastemakers from various verticals set the tone for CES 2015.

Recently, one of the world’s most famous brands made their connection with their customers more personal. Coca-Cola’s campaign, known as “Project Connect” was a creative attempt to strengthen the brand’s bond with Australian young adults and inspired shared moments of happiness in both the “real world” and the “virtual world”. The campaign was the first of its kind to celebrate the power of associating someone’s first name in a playful, social way with a product by swapping out Coke’s famous branding on bottles and cans with 150 of the most popular monikers in Australia. This campaign was so successful in connecting customers to the Coca- Cola brand name that the project was expanded worldwide. Adding a name to a physical product is a great idea, but what if you could create a personalized video with the person’s name, picture, as well as photos of their friends and family to your next marketing campaign?

How do you bridge the gap between CRM and successful long-term customer engagement? 

Bridging the gap between existing CRM systems and successful long-term customer engagement requires a paradigm shift in the way companies strategically communicate with their customers.

What is required is a last-mile delivery mechanism, like personalized video, to help project a perception that someone genuinely cares about the customer. A well-executed personalized video can have a huge impact on every aspect of the customer relationship. When they see that someone took the time to craft a personal movie just for them, customers return again and again to engage with the company.

Today, customers can be loyal to your brand without ever having even walked into a store or having talked to anyone within your business. How is this even possible? Why should they be loyal to your brand? What’s causing them to walk away from one business in favor of another? What are you doing to make them feel welcome so that they will continue to use your services?