FEATURED ARTICLE
How Digital Marketing
Is Changing in 2024:
AI, Video and More
These are the trends you need to get ahead of now.
4 Tips for Enhancing Your Programmatic Advertising with The Right Creative
According to AdRoll, 66% of advertisers have said they plan to increase their programmatic ad spend. That same report revealed that more than half of marketers’ budgets are projected to be spent through programmatic, and that 87% of marketers are seeing greater return through programmatic ads vs. traditional paid advertising.
Driving Loyalty by Putting a Face on Chatbots
It is becoming increasingly clear that chatbots and virtual assistants are poised to become major players in the relationships between enterprises and their customers. A quick walk through the floor of CES earlier this month would instantly confirm that. After all, as a self-serve tool, chatbots offer the closest thing
Building a Personalized Video campaign– part 3 – Idomoo
It takes a village to create an effective video campaign. From creative thinkers who turn marketing research into fresh ideas, to wordsmiths who carefully craft scripts, detail-oriented project managers who keep everyone else on schedule to tech wizzes who perfect sound and visuals in post-production – making a video that
4 Best KPIs for Measuring Personalized Video Success
As a marketer, chances are you’re constantly struggling to pinpoint your messaging, cut-down texts, and choose the perfect call-to-action (CTA) for every campaign.
Personalized videos for customer engagement in insurance – Idomoo
As every insurer today knows, the rise of digitalization and the always-on consumer has created a highly educated pool of fickle customers.
Why These 5 Popular Video Marketing Campaigns Work
Video marketing is a powerful tool to effectively communicate with customers. Because it’s a multisensory medium, a good script is just the beginning when it comes to crafting a truly great video.
Idomoo Introduces Personalized Video Engagement Platform to Accelerate Brand-Consumer Connection
Gives Customers Highly Relevant, Meaningful and Emotional Experiences
Big Data: The Last Mile
It’s no secret that the amount of data available to us today is growing exponentially. Much has been written about the rapid growth of Big Data and the progress being made in artificial intelligence. Analytical research is enabling us to extract even more meaningful insights from this data. However, in
Video Ad Captioning for Dummies
It was less than 100 years ago when Talkies put an end to the era of Silent films. Since then movies, television, and video advertisements have shared stories, persuaded us to buy products, and brought news from around the world through imagery and sound. Video advertising is dominating our lives
Why Utilities Must Enhance Customer Engagement
Everyone knows that the electric utility market is going through a paradigm shift, but how many have really thought about how this should change the way utilities interact with their customers?
Building Your Own Personalized Video Campaign Part 2: Production and Animation
In Part 1 of this series, we outlined the discovery and creative processes guiding you to set goals for your personalized video campaign, establish a message, and create a concept for all the essential elements of dynamic video: narration, scenes, audio, and visuals. In this post/article, we’ll delve into the
Building Your Personalized Video Campaign Part 1: The Discovery and Creative Process
From working with companies across fields and industries, we’ve discovered something interesting: Marketing departments tend to have a lot of anxiety when it comes to creating video. The first steps of a personalized video campaign, though, are the same as in any other marketing initiative: establishing objectives, researching the market,
Creating Your Own Personalized Video Campaign
Across the board, video has become an essential marketing campaign component. In fact, research shows that about 50% of companies are currently using video in their marketing campaigns, and by 2017, video is expected to make up almost 70% of online consumer traffic. But there’s no denying it: Some companies
Creativity in Email Marketing
If companies strive to reach a customer on his level from his unique perspective, they have a better chance of breaking through the noise of ubiquitous advertising through a personalized marketing approach that fits his/her financial status, lifestyle and retirement needs.
How to Select the Right Case for Personalized Video
Including a personalized video in an email can increase your open rate by about 50%! It stands to reason, but only if you do it right.