Use of Personalized Videos in Pension Campaign Drove Growth in Contributions ORLANDO, Florida, March 25, 2015 /PRNewswire/ -- LOMA Customer Service Conference -- Idomoo, the world's leading developer of Personalized Video platforms, today announced that it partnered with BBVA, a leading Spanish financial services provider, to deliver BBVA's digital clients with Personalized Videos that help explain pension funds and encourage investment.The "Future Self" Campaign, created and produced by digital content creators Entropy, is one of the significant initiatives undertaken by BBVA to enhance customer engagement through the use of advanced digital technology. The personalized video campaign encouraged customers to be active in saving...

Last week, in Outstanding Customer Experience for Insurance Companies - Part 1 we covered some of the customer experience trends and market disruptions in the insurance industry. In this part we reveal the secret sauce for customer success and how to overcome the challenges that keep insurance CMOs awake at night.

Acquisition - fast online quotes for i­­­nsurance policies are an interactive and appealing way to acquire new customers and convert visitors to your site. Long and tedious explanations won’t get visitors to hit the subscribe button. Recommended: a visual and engaging communication channel which includes a pop-up insurance questionnaire segments the data needed to deliver on the fly and relevant policy quotes based on each customer's answers.

So you've decided to go PV (Personalized Video) and use Personalized Videos to improve your communication with your customers. But where do you start? How do you know which PV platform is best for you? What factors do you need to take into account when selecting a PV platform? We've simplified the decision making process for you with a list of the main things to consider. Check out our highlights below.

Idomoo sees performance gains of over 400% & x20 faster in average with GPU technology

Idomoo, the award-winning personalized video platform uses gpu rendering technology to speed up its graphic creation and deliver top quality video content to the end user. Serving a wide range of use cases to leading industry verticals across the globe – from telecom, finance, banking and insurance to health, utility and retail – Idomoo has chosen modern OpenGL as its rendering technology.

Developing brand loyalty isn’t an option but a must. Customer loyalty has got everyone talking. The recent flood of marketing articles, blog posts, white papers, eBooks and guides has put customer loyalty right in the spotlight, demanding constant attention. Companies need to pull the hat out of the bag and start piecing together the customer loyalty puzzle. Building personal and meaningful relationships with customers is the golden rule but how can companies make it happen?

Bills, Bills, Bills! One Big Headache!

It doesn’t matter how appealing your service is, your customers dread it when the bill or statement you deliver pop ups in their inbox/online account every month or quarter. When they’re reminded of how much they're charged for their consumption - it's a financial nuisance. They're marked for their usage and those fees are a kind of stamp on how your customers live their life. It's hard to shake off the negativity associated with charges and all things bill statement related. But there's a way around relieving the burden and headaches bills present. Companies left, right and center are beginning to understand that this relief can be brought about via consistent online bill communication.

Loyalty Expo took place last week on April 27-29 at Loews Royal Pacific at Universal Orlando, Florida. This was the eighth year of the expo. As it turned out, I was the only person there from Asia, which is understandable. Total travel time is 24 hours there and 26 hours back, plus 3 days at the event itself. It’s a big commitment for someone from our part of the world, so I thought I would share my insights and observations with you from the event. Event Overview A total of 429 persons attended the conference this year. Of these, 256 persons...

The democratization of big data means today's marketers more equipped with a wealth of information about their customers' personal lives, history and buying habits. But it also means they're more pressured to leverage CRM to gain a competitive edge. Thanks to the Internet of Things and personalization technologies capturing customer data with minimal interaction is easier than ever. The information that's needed to monitor and utilize CRM data for optimized CX and enhanced brand-customer relationship is out there. According to Econsultancy, 94% of companies see personalization as the driving force for business success but 72% of companies say they don’t understand how to carry out personalization. The most common barriers to implementing a personalization strategy include lack of technology, or inability to translate data into action. So how can companies unlock the business value of customer data and use it to personalize their brand's message? Below we’ve compiled a list of the top 4 tips to rev up your company’s CRM data for a successful marketing engine.