Idomoo Blog

The Secret To Successful B2C Conversion Strategies

Posted by Julia Graham on December 26, 2017

Perhaps the biggest shift we've seen in marketing over the past decade or so is towards consumer empowerment. Due in large part to the sheer volume of companies out there vying for the attention of consumers, as well as advances in media technology and the role it plays in marketing, consumers now have a lot more power and control over which brands they choose to interact with - and how. From choosing to skip Youtube ads to selecting which among the hundreds of marketing emails they receive t...

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How To Nail Your Video Content Strategy

Posted by Julia Graham on December 13, 2017

If you're doing everything you can to make your brand stand out from the crowd, you already know the phenomenal value of video in marketing.

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4 Insider Tips for Unbeatable Personalized E-mail Campaigns

Posted by Julia Graham on December 5, 2017
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The ROI of Personalization - Here's How it Pays Off

Posted by Julia Graham on November 23, 2017

The marketing industry has moved beyond questioning whether or not to personalize. I think we can all unanimously agree that not personalizing your marketing efforts is a pretty heinous crime nowadays, people (I'm looking at you, 70% of brands who think personalization is important but are still not implementing). 

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4 Pro Tips for Writing Irresistible Drip Campaign Emails

Posted by Julia Graham on November 7, 2017

Drip marketing, when done right, can be one seductive communications strategy.

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4 Brands that Took Personalized Marketing to the Next Level

Posted by Julia Graham on October 23, 2017

Brands world-wide are ablaze with the virtues of marketing personalization and its ability to improve customer experience, drive revenue, increase brand loyalty, and create consistency across channels. In fact, 94% of senior-level executives believe delivering personalization is critical or important to reaching customers according to a recent study conducted by PWC’s Digital Services group.

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3 Reasons Why Your Personalization Efforts Just Aren’t Working

Posted by Julia Graham on October 17, 2017

People today are subjected daily to a cacophony of never-ending marketing messages that end up fading into the background rather than grabbing their attention. With the constant churn of often irrelevant, boring and sub-par content, customers are becoming increasingly weary and disengaged. Grabbing the mind-space of your customers is becoming a battle ground, and the nuclear weapon to win it is marketing personalization. In fact, customers have grown to expect experiences to be tailored to th...

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Idomoo Announces the Launch of PVaaS™ 2.0: Here’s What’s New!

Posted by Alexandra Gehringer on October 5, 2017

We are pleased to announce the release of PVaaS™ 2.0, the latest version of our Personalized Video as a Service platform. Version 2.0 truly marks the arrival of Native Personalized Video, a concept we have been developing for quite some time. What does Native Personalized Video mean? In short – that data-driven videos of all sorts are able to match the quality of “standard” video productions. 

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Woolworths’ Personalized Video Campaign: 90% Completion Rate, Increased Interaction with Employee Share Program

Posted by Alexandra Gehringer on August 15, 2017

Woolworths, a major Australian retail company with more than 1000 stores throughout Australia and New Zealand, launched a Personalized Video campaign using Idomoo’s PVaaSTM platform. 

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How Cisco Used Personalized Video to Recruit Over 700 Impassioned Brand Advocates

Posted by Alexandra Gehringer on August 9, 2017

It’s not an uncommon problem for B2B companies to face: a lack of customers who can be called upon for references, speaking opportunities, case studies and other important marketing resources. For Christina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, this frustration was manifested in a limited pool of only 100 brand advocates that sales and marketing personnel could go to for help. 

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