Amazon, Facebook, Instagram...YouTube.
Can you remember a world without them? It feels like they’ve been around forever.A quick glance back at 2010 will reveal that, despite being internet staples, many (if not) most of the web’s hegemons had yet to assume the dominant roles they enjoy today.
Video personalization is an incredible tool for engaging customers with compelling, easy-to-process, individually relevant information. And many major brands have turned to Personalized Video (PV) communication because it’s possible to develop and launch a PV campaign quickly, without headaches and at scale.
If you’re thinking of implementing video personalization in your next marketing campaign, review this list of 7 major dos and don’ts before you get started.
It’s not complicated. The majority of customers churn because they failed to connect with your brand or because an event occurred that caused them to disconnect. 53% of all customer churn is attributed to one of these factors: poor onboarding (23%), weak relationship building (16%) and poor customer service (14%).
The one thing they all have in common is the sensitive relationship between brand and customer. Neglect your existing relationships, and you’ll find yourself with a high churn rate. Find out what your business's churn rate is.
“Music expresses that which cannot be said and on which it is impossible to be silent.” ― Victor Hugo
Mr. Hugo has a point there. We all know that music affects us emotionally because we’ve experienced it for ourselves. We know that when we listen to certain types of music, we can be overcome by feelings of joy, sadness, elation, excitement, anger, and so on.
What’s the endgame of personalization?
The answer is that there is no definitive answer. The need for a personalized marketing campaign depends on the business agenda of a company, organization, or industry.