Video personalization is an incredible tool for engaging customers with compelling, easy-to-process, individually relevant information. And many major brands have turned to Personalized Video (PV) communication because it’s possible to develop and launch a PV campaign quickly, without headaches and at scale. 

If you’re thinking of implementing video personalization in your next marketing campaign, review this list of 7 major dos and don’ts before you get started.

It’s not complicated. The majority of customers churn because they failed to connect with your brand or because an event occurred that caused them to disconnect. 53% of all customer churn is attributed to one of these factors: poor onboarding (23%), weak relationship building (16%) and poor customer service (14%).

The one thing they all have in common is the sensitive relationship between brand and customer. Neglect your existing relationships, and you’ll find yourself with a high churn rate. Find out what your business's churn rate is.

“Music expresses that which cannot be said and on which it is impossible to be silent.” ― Victor Hugo

Mr. Hugo has a point there. We all know that music affects us emotionally because we’ve experienced it for ourselves. We know that when we listen to certain types of music, we can be overcome by feelings of joy, sadness, elation, excitement, anger, and so on.

New York, NY, October 1, 2019 – Personalized Video (PV) company Idomoo recently concluded a successful funding round, raising $18 million from investors led by venture capital funds Target Global and Disruptive. "Personalized video is the future of customer engagement,” said Tal Barnoach, General Partner of Disruptive VC. “Idomoo makes it easy for brands to deploy their own personalized video campaigns and enjoy superior engagement, conversion and retention rates.”

Customer expectations are defined by their most recent experience, whether that experience was calling an Uber with a single click, ordering groceries with Instacart or scanning their mobile boarding pass. So when it comes to buying a home, with its infinite complexity and poor customer experience, is it any wonder that customers remain frustrated with the digital experience, consistently ranking the industry at the bottom of the pile?

The global gaming market is now worth over $150 Billion, with Fortnite emerging as one of the most successful franchises in the space, having recently reached a staggering player count of 250 MM. Much has been written about the secrets to Fortnite’s success: it’s fun and creative twist on the traditional first person shooter, the adrenaline-inducing rewards system, its low barriers to entry or its cultural relevance, amongst others. There is one common thread that connects most of these reasons: the game’s ability to engage players from the moment they first download the game and throughout their gaming experience. It’s...