The global gaming market is now worth over $150 Billion, with Fortnite emerging as one of the most successful franchises in the space, having recently reached a staggering player count of 250 MM. Much has been written about the secrets to Fortnite’s success: it’s fun and creative twist on the traditional first person shooter, the adrenaline-inducing rewards system, its low barriers to entry or its cultural relevance, amongst others. There is one common thread that connects most of these reasons: the game’s ability to engage players from the moment they first download the game and throughout their gaming experience. It’s...

It’s fair to say that no two people are the same. Each person has different interests and different perspectives. Advertisers have known this for years and have increasingly been applying it to their marketing efforts through personalized email campaigns, dynamic banner ads, dynamic keyword insertion and other personalization technologies. But until recently, advertisers were unable to implement this approach in the world of video advertising which is, after all, the most engaging and powerful medium available to them.

Advertising on Google and Facebook has become the standard way to generate leads, and why wouldn’t it? It’s measurable, performance-based (well, sort of… as we’ll see below), offers broad reach and rich segmentation and is relatively straightforward. Better yet, according to many industry reports, this ad spend generates healthy returns. In fact, the Google Economic Impact report claims that every $1 spent on Adwords generates $2 in revenues.