Developing brand loyalty isn’t an option but a must. Customer loyalty has got everyone talking. The recent flood of marketing articles, blog posts, white papers, eBooks and guides has put customer loyalty right in the spotlight, demanding constant attention. Companies need to pull the hat out of the bag and start piecing together the customer loyalty puzzle. Building personal and meaningful relationships with customers is the golden rule but how can companies make it happen?

Bills, Bills, Bills! One Big Headache!

It doesn’t matter how appealing your service is, your customers dread it when the bill or statement you deliver pop ups in their inbox/online account every month or quarter. When they’re reminded of how much they're charged for their consumption - it's a financial nuisance. They're marked for their usage and those fees are a kind of stamp on how your customers live their life. It's hard to shake off the negativity associated with charges and all things bill statement related. But there's a way around relieving the burden and headaches bills present. Companies left, right and center are beginning to understand that this relief can be brought about via consistent online bill communication.

Loyalty Expo took place last week on April 27-29 at Loews Royal Pacific at Universal Orlando, Florida. This was the eighth year of the expo. As it turned out, I was the only person there from Asia, which is understandable. Total travel time is 24 hours there and 26 hours back, plus 3 days at the event itself. It’s a big commitment for someone from our part of the world, so I thought I would share my insights and observations with you from the event. Event Overview A total of 429 persons attended the conference this year. Of these, 256 persons...

Contemporary society is digitally fueled, and insurers need to get on the digital bandwagon to improve their business by enhancing customer experience to improve engagement and loyalty.

The insurance industry is in the throes of a major overhaul. Results of a 2014 survey by Morgan Stanley and the Boston Consulting Group explain that this is a consequence of two factors: the role of new technology and the emergence of a younger “millennial” generation of customers. Together, these two factors have forced insurers to question the best ways of relating to and engaging with their customers.  In today’s digital age, insurers must realize that incorporating digital strategies and products into their offerings is the best way to connect with the “Millennial Generation” and the consumers of other generations whom they influence.

Content personalisation and marketing personalisation are real buzz phrases right now with a large influx of interest in this area, but out of all the players, which companies out there are really rocking it? We’ve collated five products that we think B2B marketers should take a look at. We’ve included a range of applications specifically focussed on B2B content marketeers.

Personalized Video in China – do 1.4 billion people want to hit the play button?

China presents a fascinating opportunity and challenge for international growth stage startups that want to penetrate a market with 1.4 billion people. From a pure economic perspective the answer is crystal clear based on Apple's Q1 blow out earnings announcement relating to China. The high-end iPhone 6 Plus is currently the #1 selling mobile in China. With about 1.29 billion mobile users registered in China today, mobile consumption is at its peak. Likewise, online video is booming with more and more users tuning into video advertising. According to iReseach data, in 2014 the total transaction value of China online video market was RMB23.97 billion (US$3.88 billion) – that's a 76.4% growth in just one year.

They're plugged in and have plenty of choices. How do you reach them? Personalize.

If there is one thing that can be said about the state of marketing in the Millennial age, it's that it has become more challenging than ever. At any given time, up to 20 percent of a company's loyal customers may ditch their tried-and-true brand to benefit from appealing introductory offers and cheaper prices presented by a competitor. While this wasn't the case with previous generations, Generation Y, or Millennials, make up more than 26 percent of the population and account for well over 30 percent of its total Internet usage. A population of 80 million and counting, Millennials grew up with computers, cell phones, smartphones, and tablets, exposing them to a wealth of information and choices.

200 Million Years of Visual Communication

Over the past 200 million years most of the information humans received has been visual. We're very familiar and good at visual communication. Within 30 seconds for example, I can usually identify whether I'm in a fight-or-flight situation. How? By the people in it – their body language and facial expression can reveal a lot about what kind of a person they are.