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Everyone knows that the electric utility market is going through a paradigm shift, but how many have really thought about how this should change the way utilities interact with their customers?

In Part 1 of this series, we outlined the discovery and creative processes guiding you to set goals for your personalized video campaign, establish a message, and create a concept for all the essential elements of dynamic video: narration, scenes, audio, and visuals. In this post/article, we’ll delve into the

From working with companies across fields and industries, we’ve discovered something interesting: Marketing departments tend to have a lot of anxiety when it comes to creating video. The first steps of a personalized video campaign, though, are the same as in any other marketing initiative: establishing objectives, researching the market,

Across the board, video has become an essential marketing campaign component. In fact, research shows that about 50% of companies are currently using video in their marketing campaigns, and by 2017, video is expected to make up almost 70% of online consumer traffic. But there’s no denying it: Some companies

If companies strive to reach a customer on his level from his unique perspective, they have a better chance of breaking through the noise of ubiquitous advertising through a personalized marketing approach that fits his/her financial status, lifestyle and retirement needs.

Including a personalized video in an email can increase your open rate by about 50%! It stands to reason, but only if you do it right.

The reciprocity between the mayor and residents has not changed for decades and was traditionally based on the mayor’s obligation to provide satisfying municipal services to her residents, while they, in turn, were expected to pay municipal taxes and express their appreciation or disappointment from services rendered during election periods.

Advances in beacon and IoT technology are helping personalized marketing campaigns take a giant step forward – making them smarter and more effective. And, they are becoming more accessible to marketers across all industries, helping them reach an increasingly savvy group of consumers.

Growth Hacking Snapshot It’s become the holy grail of startups the world over. Yes, we’re talking about growth hacking. The well in-demand strategy is changing the startup landscape as we know it. From Silicon Valley to China, prominent thought leaders and CMOs are adopting actionable growth tactics to gain competitive

They’re plugged in and have plenty of choices. How do you reach them? Personalize. If there is one thing that can be said about the state of marketing in the Millennial age, it’s that it has become more challenging than ever. At any given time, up to 20 percent of

Personalized Video in China – do 1.4 billion people want to hit the play button? China presents a fascinating opportunity and challenge for international growth stage startups that want to penetrate a market with 1.4 billion people. From a pure economic perspective the answer is crystal clear based on Apple’s

So you’ve decided to go PV (Personalized Video) and use Personalized Videos to improve your communication with your customers. But where do you start? How do you know which PV platform is best for you? What factors do you need to take into account when selecting a PV platform? We’ve simplified

Last week, in Outstanding Customer Experience for Insurance Companies – Part 1 we covered some of the customer experience trends and market disruptions in the insurance industry. In this part we reveal the secret sauce for customer success and how to overcome the challenges that keep insurance CMOs awake at night. Acquisition