Hacking The Millennial Mind
The 2016 consumer is evolving by the minute, and the mindshare of the consumer is becoming an intriguing challenge to capture. Advertisers are shifting gears to find the best mode of communication and are aggressively using new media as their main advertising channel. The Millennial Generation (ages 18-34) has become the central target audience to engage because it makes up the young adult workforce and is the most diverse generation in the world. This unique group demands meaningful content on-the-go that is relevant, about personal preferences, priorities, and profiles. Millennials want to connect with a compelling message that strengthens their relationships with vendors and drives them to enjoy products and services.