Outstanding Customer Experience for Insurance Companies – Part 2
Last week, in Outstanding Customer Experience for Insurance Companies - Part 1 we covered some of the customer experience trends and market disruptions in the insurance industry. In this part we reveal the secret sauce for customer success and how to overcome the challenges that keep insurance CMOs awake at night.
Acquisition - fast online quotes for insurance policies are an interactive and appealing way to acquire new customers and convert visitors to your site. Long and tedious explanations won’t get visitors to hit the subscribe button. Recommended: a visual and engaging communication channel which includes a pop-up insurance questionnaire segments the data needed to deliver on the fly and relevant policy quotes based on each customer's answers.