Idomoo Blog

Solving Video Advertising’s ROI Problem

Posted by Yotam Benami on July 6, 2017

Video advertising has traditionally been focused on branding and creating awareness: High production value ads shown on TV and paid for with massive advertising budgets. It has therefore been mostly used by Fortune 1000 companies that invest heavily in their brands. Measuring the overall impact of such campaigns was always challenging, not to mention measuring their actual impact on an advertiser’s bottom line. However, this was considered as an acceptable reality for many years.

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Idomoo and Unilever Partner on Dynamic Video Ads Campaign for REGENERATE Enamel Science™ on Facebook

Posted by Alexandra Gehringer on June 28, 2017

Idomoo’s Dynamic Video Ads drove 53% conversion and 38% uplift in CTR for multiple brands in recently launched campaigns. 

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How Customer Engagement Drives the Bottom Line for Mortgage Companies

Posted by Yotam Benami on June 27, 2017

Customer engagement in the mortgage space has traditionally been very low and is often overlooked as a relatively insignificant factor in an originator’s or servicing company’s performance. It is estimated that only 22% of current customers are actively engaged with their mortgage provider. However, research shows that not only is engagement closely linked to performance, but it is expected to become even more critical in the near future, as large numbers of millennials with massively differe...

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Jacada Partners with Idomoo to Bring Personalized Video to Visual IVR

Posted by Admin on June 22, 2017

Complimentary advanced technologies integrate resulting in highly customized digital customer interactions 

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In the News: Sapiens Enhances its Insurance Portfolio with Personalized Video Capabilities by Partnering with Idomoo

Posted by Admin on June 21, 2017

Sapiens International Corporation, (NASDAQ and TASE: SPNS), a leading global provider of software solutions for the insurance industry, with a growing presence in the financial services sector, announced it has partnered with Idomoo, a leading provider of personalized video technology for enterprises.

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3 Video Marketing Tips Guaranteed to Enhance Your Creative Video Services

Posted by Alexandra Gehringer on June 20, 2017

We totally understand the desire video service teams feel to bring their video campaigns to the next level. After all, video is such an incredible tool with which to engage viewers – it’s both visually and aurally captivating, and it has the ability to tap into emotional motivators unlike any other medium. What’s more, it’s popular. People like engaging with video -- over 100 million hours of video content are watched daily on Facebook alone. 

So when you recognize what a powerful tool video ...

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5 Tricks for Kickstarting Your B2C Lead Generation

Posted by Alexandra Gehringer on June 6, 2017

Most every CMO has experienced the pressure, usually from a sales team, to acquire new leads. While we’ve spoken before about the massive importance of customer retention and offering a seamless, top-tier customer experience from the first point of contact onward, the reality is that B2C lead generation is the number one priority for many companies. 

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Hack Your Engagement Strategy with Database Marketing

Posted by Alexandra Gehringer on June 2, 2017

Database marketing is the practice of taking a collection of verified customer data that is regularly collected and updated, and leveraging it for use in campaigns and general customer-facing communication. This is all done with the goal of delivering more relevant, and therefore more engaging, customer experiences. 

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7 Dos and Don’ts of Video Personalization

Posted by Alexandra Gehringer on June 1, 2017

Video personalization is an incredible tool for engaging customers with compelling, easy-to-process, individually relevant information. And many major brands have turned to Personalized Video (PV) communication because it’s possible to develop and launch a PV campaign quickly, without headaches and at scale. 

If you’re thinking of implementing video personalization in your next marketing campaign, review this list of 7 major dos and don’ts before you get started.

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4 Ways Personalized Video Can Help You Create Wow Moments

Posted by Alexandra Gehringer on May 24, 2017

Do you wow your customers? It may sound like a funny question, but the value in regularly delivering wow moments – the moments that make a customer stop in their tracks and feel valued, heard and understood – cannot go understated. These are the moments that build lasting brand-customer relationships. 

But how is it possible to deliver individually relevant wow moments in the digital age? SMBs and enterprise companies alike face the challenge of satisfying, at scale, customers’ desire for fac...

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