Idomoo Blog

3 Video Marketing Tips Guaranteed to Enhance Your Creative Video Services

Posted by Alexandra Gehringer on June 20, 2017

We totally understand the desire video service teams feel to bring their video campaigns to the next level. After all, video is such an incredible tool with which to engage viewers – it’s both visually and aurally captivating, and it has the ability to tap into emotional motivators unlike any other medium. What’s more, it’s popular. People like engaging with video -- over 100 million hours of video content are watched daily on Facebook alone. 

So when you recognize what a powerful tool video ...

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5 Tricks for Kickstarting Your B2C Lead Generation

Posted by Alexandra Gehringer on June 6, 2017

Most every CMO has experienced the pressure, usually from a sales team, to acquire new leads. While we’ve spoken before about the massive importance of customer retention and offering a seamless, top-tier customer experience from the first point of contact onward, the reality is that B2C lead generation is the number one priority for many companies. 

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Hack Your Engagement Strategy with Database Marketing

Posted by Alexandra Gehringer on June 2, 2017

Database marketing is the practice of taking a collection of verified customer data that is regularly collected and updated, and leveraging it for use in campaigns and general customer-facing communication. This is all done with the goal of delivering more relevant, and therefore more engaging, customer experiences. 

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7 Dos and Don’ts of Video Personalization

Posted by Alexandra Gehringer on June 1, 2017

Video personalization is an incredible tool for engaging customers with compelling, easy-to-process, individually relevant information. And many major brands have turned to Personalized Video (PV) communication because it’s possible to develop and launch a PV campaign quickly, without headaches and at scale. 

If you’re thinking of implementing video personalization in your next marketing campaign, review this list of 7 major dos and don’ts before you get started.

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4 Ways Personalized Video Can Help You Create Wow Moments

Posted by Alexandra Gehringer on May 24, 2017

Do you wow your customers? It may sound like a funny question, but the value in regularly delivering wow moments – the moments that make a customer stop in their tracks and feel valued, heard and understood – cannot go understated. These are the moments that build lasting brand-customer relationships. 

But how is it possible to deliver individually relevant wow moments in the digital age? SMBs and enterprise companies alike face the challenge of satisfying, at scale, customers’ desire for fac...

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How to Sell Video Production Services to Enterprises

Posted by Alexandra Gehringer on May 17, 2017

When you’re wondering how to sell video production services to enterprise businesses, the best first steps are the simplest and least complicated. Good common sense will get you far, as will asking the right questions of your potential clients, conveying the value of video and simply practicing what you preach. 

Let’s take a closer look at how to approach your initial meeting with a prospective client, how to sell video if they’re on the fence and some tips for how to ultimately close the dea...

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5 Creative Video Tips That Really Work

Posted by Alexandra Gehringer on May 12, 2017

So you’re looking to launch a video marketing campaign, but you’re not quite sure where to start. Or maybe you’ve started already, but you feel like things are lacking a particular spark? Creating a campaign that holds viewers’ attention and drives action isn’t easy, but it’s also not quite as hard as you might think either.

Below you’ll find 5 creative video tips that can help you craft an effective campaign. Treat them like a road map, and finding success will be a breeze.

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Why Video is the Key to Emotionally-Charged Creative Marketing

Posted by Alexandra Gehringer on May 9, 2017

Let me confess something: I bought my first car because of a commercial. It was never a question of gas mileage or all-wheel drive. I didn’t care about horsepower or reliability or safety features or any of the other things people usually consider when making the Great Car Decision. For me, the only thing that mattered was the dreamy sight of some friends in a Volkswagen Cabrio cruising along windy roads at night while Nick Drake crooned the somewhat nonsensical but no less captivating lyrics...

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3 Extraordinary Examples of Creative Innovation in Video

Posted by Alexandra Gehringer on May 3, 2017

The most effective marketing serves to present a solution, tell a story or achieve some combination of the two. Contrary to what many people might believe, the primary goal of a single marketing campaign shouldn’t be to sell a brand. Selling of the brand comes secondary; it’s a side effect of a great campaign, one that leaves people convinced that this one solution is the best, or that this one story speaks to them the most. Once someone has connected with the solution or the story, they then...

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How Personalization Can Help Reduce Customer Churn

Posted by Alexandra Gehringer on April 28, 2017

“Great customer success is perhaps the single greatest defense you have against high churn.” - Retently 

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