FEATURED ARTICLE
How Digital Marketing
Is Changing in 2024:
AI, Video and More
These are the trends you need to get ahead of now.
It’s Time To Upgrade Your Personalized Infographic to Video
In the entertainment industry, personalized recaps are here to stay. Think of viral marketing campaigns like Spotify “Wrapped” or Call of Duty’s #MyWarzone Legacy.
Hi-Rez Doubles Game Time With Personalized Video
To kick off their 10th year of SMITE, Hi-Rez created a Personalized Video for each player, recapping individual highlights from their last decade of gameplay.
Mastering Churn Analysis To Keep Your Customers Coming Back
Have you ever wondered why some customers leave your business, never to return? That’s what we’re here to talk about today: churn.
Unlock the Power of Video Marketing With Behavioral Science
It’s a common misconception that humans make decisions based on logical analysis of the options at hand. The truth is that we process information through two parts of the brain — the neocortex and the limbic system — and the factors that move us from inaction to action are less
Why Is Customer Engagement Important? The Hidden Tie to ROI
In today’s fast-paced and constantly evolving business landscape, customer engagement has become more vital than ever before.
Maximizing Customer Success With Digital Onboarding
When someone first gets started with a new product or service, the experience they have at the beginning can set the tone for their entire journey as a customer. That’s why it’s so important for companies to invest in a strong onboarding program.
How Huuuge Games Boosted Conversions 4x With Personalized Video
Huuuge Games surprised fans with their first ever Personalized Video, and it was a huge success, if you’ll pardon the irresistible play on words. The videos invited players to look back on their top wins, their luckiest day and more over the past year. It was even interactive, with calls-to-action to keep spinning and share the video.
Customer Onboarding 101: An Essential Guide for Success
It’s hard to overplay the importance of starting your customers off on the right foot. But while brands have come a long way in realizing the value of customer onboarding, there’s still room for improvement. Over 90% of customers feel that the companies they buy from “could do better” when
Next Gen Video Awards 2023: Best Results, Creative and More
For the past four years, Idomoo has celebrated the best videos our team and tech helped create for the world’s leading brands. This year, we want to share with you a few of the winners from our annual Next Gen Video Awards. These are the ones that stood out to
How To Reduce Customer Churn With Personalization
When something is broken in your business, it can be difficult to come together as a team and identify the root of the problem. In the case of customer churn, however, there’s a strong consensus among industry experts who say that your broader customer experience strategy has a profound impact
Why Your Business Needs Interactive Video (With Examples)
Interactive content is taking over the digital world. From shareable quizzes to the rise of the metaverse, content that gets the user involved is leveraged by marketers to build deeper connections with their target market. But while you can make virtually any type of digital content interactive, video reigns supreme
Mercedes-Benz Finance Engages Customers With Idomoo Personalized Video
How can you engage customers, promote self-service, boost your bottom line and go green, all at the same time? Sometimes, it just takes the right digital tool and an innovative approach. That’s what Mercedes-Benz Finance found when they leveraged Idomoo’s Next Generation Video Platform to create Personalized Videos for both
Become an Expert in Interactive Marketing with These 5 Tips
In the world of customer-driven marketing, interactive experiences are gaining traction. After all, marketing isn’t really about the brand — it’s about the customer and their needs. Interactivity highlights this, letting current and potential customers guide the digital experience so they get what they want out of it. And frankly,
4 Things Your Boss Wishes You Knew About Customer Retention
Before you can master customer retention, you’ve got to understand people. People, after all, make up 100% of your customer base. So what makes us purchase? What makes us loyal? Or, conversely, what ultimately pushes us away and makes us check out the competition? If you’re thinking cost, that’s only
How Video Marketing Clarifies Bill Communication
Go ahead — shout out some words to describe video marketing. Sleek? Modern? Easy to watch? Engaging? Now think of how you’d describe bill communication. Dry? Confusing? Boring? Boring? Did I guess right? In general, video gets labeled trendy and fun (if you said “expensive,” you need to read the
