Why Your Business Needs Explainer Videos

Why Your Business Needs Explainer Videos (With Examples)

How-to videos have grown in popularity to become a chief tool in our learning experiences. They condense lengthy explanations. They clearly navigate complex terms with visual aids. And they’re beloved across audiences. Of the content categories on YouTube, how-to videos are the most popular, even surpassing music clips and gaming.

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Dynamic Videos

Dynamic Videos and Mortgages: Why They Work Well Together

Personalized Video and mortgages — how (and why) do they fit together so well? It might not seem like an obvious connection, but let me explain. For the last 10 years before joining as a director of sales and account manager, I’ve been a marketing strategist in the mortgage industry.

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Cutting Call Volume for Telecoms

Cutting Call Volume for Telecoms: How Dynamic Videos Help

According to an Ericsson survey, it takes smartphone users 4.1 days to successfully complete an interaction with a service provider, on average. And this has a massive impact on satisfaction levels — the number of satisfied customers decreases by nearly 30% after more than 1 day of trying to resolve

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Top 3 Personalization Trends

Top 3 Personalization Trends To Watch in 2023

The demand for personalization shows no signs of slowing down, especially as we approach a new year. But personalization isn’t just growing — it’s evolving. Marketers can expect to see noticeable differences in 2023. Think about new privacy laws, technologies and other shifts to the digital marketing landscape. These will

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Improving Customer Experience

Improving Customer Experience in the Telecom Industry

The telecom industry is changing, thanks to a growing number of subscribers, new technologies and other fast-paced trends. But while the industry’s services and products are rapidly evolving, their digital experience is falling behind. According to an Ericsson survey, only a third of customers believe their telecom company understands their

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How Standard Life Boosts Contributions

How Standard Life Boosts Contributions With Data-Driven Video

It’s no secret that pensions can be complicated. And when savers fail to understand their pension, they’re unlikely to engage with it. To tackle this issue, top pension provider Standard Life is simplifying complicated topics with data-driven videos. The campaign, launched in collaboration with BT’s Division X Messaging Team and

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Winning Pension Attention

Winning Pension Attention: A New Challenge for Providers

Unclaimed pension pots are now equal to roughly £19.4 billion, according to the Association of British Insurers. But people aren’t just misplacing their pension pots — they’re forgetting about them. Pension awareness is alarmingly low, and it’s become a huge threat to the financial futures of savers everywhere. Just 20%

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Marketing to Generation Alpha

Marketing to Generation Alpha: Everything You Need to Know

Ambitious, empowered and predicted to be the largest generation in history by 2025 — Generation Alpha is already catching the attention of brands. Just take a look at Nike, who collaborated with popular gaming platform Fortnite to reach today’s tweens. Or Mattel, who launched a line of Barbies made from

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How To Nail Your Video

How To Nail Your Video Content Strategy

We’re living in a fast-paced world, and video is the best medium for communicating messages at tempo. Whether it’s a warm welcome or an in-depth explanation, it’s clear that customers want more video content from brands — over 60%, to be exact. And it’s no secret that this strategy pays

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How The Industry Is Embracing Personalized Video

How the Higher Ed Industry Is Embracing Personalized Video

To reach today’s tech-savvy students, universities are upgrading their digital communications with advanced video technology — namely, Personalized Video. It’s now a key part of the student journey, from admissions to alumni relations and more. Top universities, including New York Tech, Quinnipiac University, Lewis University and others are leveraging Personalized

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5 Reasons Why

5 Reasons Why Your Brand Should Invest in Customer Education

There’s a lot of talk about customer experience these days, and rightfully so. Consumers expect more from brands than ever before, including personalized experiences, brand-relevant content and access to information on demand — all of which requires brands to invest in their customer education strategy. The good news is that

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Year-In-Review Video Campaigns

Year-In-Review Video Campaigns: Why Your Brand Needs Them

We’ve all seen them: those short videos that show off your brand’s best moments of the year. A few years ago, brands only used these year-in-review campaigns for internal purposes — to highlight company milestones and successes for employees. Nowadays, however, many brands are turning to year-in-review video campaigns as

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The Video Hack Gaming

The Video Hack Gaming Brands Are Using To Reengage Players

A version of this article appeared on PocketGamer. You can read it here. Engagement is a must-have in the gaming industry. Standing in the way of this key metric, though, are lapsed players — especially as pandemic-related restrictions are lifted. For instance, brands saw a three-point decline in gamers last

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How To Build Brand Loyalty

How To Build Brand Loyalty that Lasts in Today’s Digital Age

Customer loyalty is a potent weapon in the modern marketplace — and it’s something that every company wants to cultivate. However, many brands are finding it difficult to develop and maintain customer loyalty in this fast-moving digital age. As consumers have more choices than ever before and can switch between

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