Idomoo Blog

Monarch Holidays Personalized Video Campaign Powered by Idomoo Wins Platinum and Gold at The 2017 Travel Marketing Awards

Posted by Alexandra Gehringer on March 30, 2017

Creative agency WDMP has won again for their Personalized Video campaign for Monarch Holidays! This time, they were recognized at the 2017 Travel Marketing Awards, winning Platinum in the category of Most Innovative Marketing and Gold in the category of Best Email Campaign. It’s worth noting that at this year’s awards ceremony, only one Platinum rating was given out. 

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Will Personalized Marketing Ever Rule the Marketing Industry?

Posted by Alexandra Gehringer on March 29, 2017

In today’s marketplace, customer engagement, loyalty and satisfaction rely upon personalization. 

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How to Calculate Retention Rate: A Beginner’s Guide

Posted by Alexandra Gehringer on March 27, 2017

If you want to evaluate how effective your customer service tactics are, simply take a look at your customer retention rate. Retention is defined as “the activities and actions companies and organizations take to reduce the number of customer defections.” Your retention rate is a measure of the effectiveness of those activities and actions. It’s the quickest, simplest and most accurate way of seeing how healthy your current customer base is, and it’s a good way to predict future growth. 

But ...

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7 Ways to Make a Good Retention Rate Even Better

Posted by Alexandra Gehringer on March 21, 2017

The strongest customer satisfaction strategies look at a closed sale as an opened relationship. You’ve added someone new to your brand’s family of customers, and that person needs to be nurtured and looked after so they stick around. If you’re already enjoying a healthy retention rate, you know just how true this is. 

That said, there’s always room for improvement. Here are our suggestions for making a good retention rate even better…

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What is Native Personalized Video and Why Should I Care?

Posted by Yotam Benami on March 20, 2017

Before we explore the meaning of the term Native Personalized Video, let’s review the key stages of producing a standard video, be it a TV spot, a movie or a marketing video 

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The Leading Cause of Customer Churn, And How to Avoid It

Posted by Alexandra Gehringer on March 14, 2017

It’s not complicated. The majority of customers churn because they failed to connect with your brand or because an event occurred that caused them to disconnect. 53% of all customer churn is attributed to one of these factors: poor onboarding (23%), weak relationship building (16%) and poor customer service (14%). 

The one thing they all have in common is the sensitive relationship between brand and customer. Neglect your existing relationships, and you’ll find yourself with a high churn rate...

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6 Little Changes That Will Make a Big Difference in Your Churn Rate

Posted by Alexandra Gehringer on March 6, 2017

You know what’s really fun? Pretending like you work in a perfect organization that sells a must-have product or service and enjoys a loyal customer base and a 0% churn rate. You know what’s slightly less fun? Realizing that all the pretending in the world won’t turn that dream into a reality. 

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4 Things Your Boss Wishes You Knew About Customer Retention

Posted by Alexandra Gehringer on February 28, 2017

Before you can master customer retention, you’ve got to understand people. What makes us purchase? What makes us loyal? Or, conversely, what pushes us away? And what the heck makes retention so important? 

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7 Rules Your Video Marketing Strategy Shouldn’t Ignore

Posted by Alexandra Gehringer on February 23, 2017

So you want to create a campaign that catches on like wildfire. 100 million internet users watch online video every day, and 90% of online shoppers say video greatly helps them make purchase decisions. Who wouldn’t want tap into such a popular medium? 

But while “going viral” is a common dream for creative teams, be careful not to let it become your only goal. 

Your aim should be to create a video marketing strategy that focuses on high quality content that adapts to multiple platforms and ch...

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A Guide to Launching Your First Video Campaign

Posted by Alexandra Gehringer on February 21, 2017

Video campaigns are incredibly effective communication tools. Consider that 90% of the information humans take in is done visually and remembered 40% more reliably. When both audio and visual senses are stimulated, as is the case with video content, that rate of recall jumps to 68%. Video is also an excellent medium for driving emotional engagement and forming lasting brand-customer connections. 

And the good news is that people like video content – it accounts for 74% of all internet traffic

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