Let me confess something: I bought my first car because of a commercial. It was never a question of gas mileage or all-wheel drive. I didn’t care about horsepower or reliability or safety features or any of the other things people usually consider when making the Great Car Decision. For me, the only thing that mattered was the dreamy sight of some friends in a Volkswagen Cabrio cruising along windy roads at night while Nick Drake crooned the somewhat nonsensical but no less captivating lyrics to “Pink Moon”. That’s all it took. They had me. 

So you’re looking to launch a video marketing campaign, but you’re not quite sure where to start. Or maybe you’ve started already, but you feel like things are lacking a particular spark? Creating a campaign that holds viewers’ attention and drives action isn’t easy, but it’s also not quite as hard as you might think either.

Below you’ll find 5 creative video tips that can help you craft an effective campaign. Treat them like a road map, and finding success will be a breeze.

When you’re wondering how to sell video production services to enterprise businesses, the best first steps are the simplest and least complicated. Good common sense will get you far, as will asking the right questions of your potential clients, conveying the value of video and simply practicing what you preach. 

Let’s take a closer look at how to approach your initial meeting with a prospective client, how to sell video if they’re on the fence and some tips for how to ultimately close the deal.

We totally understand the desire video service teams feel to bring their video campaigns to the next level. After all, video is such an incredible tool with which to engage viewers – it’s both visually and aurally captivating, and it has the ability to tap into emotional motivators unlike any other medium. What’s more, it’s popular. People like engaging with video -- over 100 million hours of video content are watched daily on Facebook alone. 

So when you recognize what a powerful tool video is, especially when used as part of a creative marketing campaign, it makes sense that video service providers want to constantly seek to maximize and innovate their approach. 

With that in mind, we’ve turned to a trusted expert in the field and organized some great video marketing tips.

Marketers are ultimately interested in influencing consumer behavior, right? It doesn’t matter if you want someone to buy a product, enroll in a service, become loyal to a brand or align with a particular set of values. No matter what you’re trying to do, you’re not going to get very far unless you have a personal connection with the people you’re speaking to.

Video campaigns are incredibly effective communication tools. Consider that 90% of the information humans take in is done visually and remembered 40% more reliably. When both audio and visual senses are stimulated, as is the case with video content, that rate of recall jumps to 68%. Video is also an excellent medium for driving emotional engagement and forming lasting brand-customer connections. 

And the good news is that people like video content – it accounts for 74% of all internet traffic

If it sounds impressive, it really is. But it doesn’t have to be complicated. 

In fact, video marketing campaigns work best when they’re simple, and we’re here to help you organize your ideas, set clear goals, make some fantastic videos and then launch them in the most effective way possible. So let’s jump right in, shall we?

So you want to create a campaign that catches on like wildfire. 100 million internet users watch online video every day, and 90% of online shoppers say video greatly helps them make purchase decisions. Who wouldn’t want tap into such a popular medium? 

But while “going viral” is a common dream for creative teams, be careful not to let it become your only goal. 

Your aim should be to create a video marketing strategy that focuses on high quality content that adapts to multiple platforms and channels, and drives your viewers to engage and convert.

Do you wow your customers? It may sound like a funny question, but the value in regularly delivering wow moments – the moments that make a customer stop in their tracks and feel valued, heard and understood – cannot go understated. These are the moments that build lasting brand-customer relationships. 

But how is it possible to deliver individually relevant wow moments in the digital age? SMBs and enterprise companies alike face the challenge of satisfying, at scale, customers’ desire for face-to-face, personable, human interactions. It sounds like a tall order, but emerging technologies like Personalized Video leverage customer data to intelligently craft the most uniquely relevant video communication and deliver it to customers in real-time or near real-time. 

Keep reading to see 4 ways Personalized Video can creatively deliver wow moments when it matters most…