Tapping the Benefits of an Engaged Workforce using Personalized Video: UBS
Common sense alone should be enough to understand the benefits of an engaged and committed workforce. After all, how can having generally happier and more responsive employees be a bad thing? But just in case common sense isn’t convincing enough, here are a few numbers to help drive the point home. A more engaged workforce can deliver:
UBS understood the importance of an engaged workforce but, like many large multinationals, faced significant challenges in achieving that goal. After all, while engaging and motivating employees in a smaller company, that speak the same language and are collocated might be as simple as having a motivational speech from the CEO followed by a few town halls, the reality of a geographically and culturally diverse MNC is very different.
No matter how much time leadership dedicates to traveling to local offices and engaging face-to-face with employees, it is literally impossible to establish that personal connection that drives employee motivation.
Instead, MNC employees, especially those that work in other geographies, often find themselves feeling disenfranchised, not heard, and generally feeling like second rate corporate citizens.
This situation is not healthy for the employees, and not healthy for the company’s bottom line. So UBS decided to address it.
The Solution: Personalized Video
UBS wanted to communicate the company’s strategy and vision to its workforce, but wanted to do so in a personalized, engaging and effective way. So they decided to work with Idomoo to communicate their vision by using our Personalized Video as a Service platform (PVaaS™).
The goal of the campaign was to generate engagement around the new company strategy and vision. Videos were personalized using employee’s names, genders, tenure, language, role amongst other attributes to ensure that the messages were as relevant as they were engaging.
Even though UBS was working with an agency that had not worked on Idomoo’s PVaaS™ platform before, the campaign took less than 7 weeks to shoot, produce, set-up and launch.
Results and Next Steps
The results exceeded expectations on both quantitative and qualitative metrics.
The “very best of Quotes” from our Website
At the end of the day, Personalized Video proved to be a valuable tool for engaging and motivating employees. Given the success of the campaign, further internal and external communications campaigns are already in the works and will be rolled out in the near future.