Idomoo Blog

How Customer Engagement Drives the Bottom Line for Mortgage Companies

Posted by Yotam Benami on June 27, 2017

Customer engagement in the mortgage space has traditionally been very low and is often overlooked as a relatively insignificant factor in an originator’s or servicing company’s performance. It is estimated that only 22% of current customers are actively engaged with their mortgage provider. However, research shows that not only is engagement closely linked to performance, but it is expected to become even more critical in the near future, as large numbers of millennials with massively differe...

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Why Utilities Must Enhance Customer Engagement

Posted by Danny Kalish on January 5, 2016

Everyone knows that the electric utility market is going through a paradigm shift, but how many have really thought about how this should change the way utilities interact with their customers?

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Video Marketing Clarifies Bill Communication

Posted by Adam Titcher on April 30, 2015

Bills, Bills, Bills! One Big Headache!

It doesn’t matter how appealing your service is, your customers dread it when the bill or statement you deliver pop ups in their inbox/online account every month or quarter. When they’re reminded of how much they're charged for their consumption - it's a financial nuisance. They're marked for their usage and those fees are a kind of stamp on how your customers live their life. It's hard to shake off the negativity associated with charges and all things b...

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Idomoo & Entropy Selected by BBVA to Enhance Customer Engagement for Digital Clients

Posted by Adam Titcher on March 26, 2015

Use of Personalized Videos in Pension Campaign Drove Growth in Contributions

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Idomoo Introduces Dynamic Video Ads for Ecommerce

Posted by Adam Titcher on December 1, 2014

300% increase in CTR over traditional video advertising and 600% over Display advertising. 200% ROI increase compared to standard store conversion.

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