Idomoo Blog

Hack Your Engagement Strategy with Database Marketing

Posted by Alexandra Gehringer on June 2, 2017

Database marketing is the practice of taking a collection of verified customer data that is regularly collected and updated, and leveraging it for use in campaigns and general customer-facing communication. This is all done with the goal of delivering more relevant, and therefore more engaging, customer experiences. 

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How Personalization Can Help Reduce Customer Churn

Posted by Alexandra Gehringer on April 28, 2017

“Great customer success is perhaps the single greatest defense you have against high churn.” - Retently 

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Customer Retention Definition: Everything You Wanted to Know But Were Too Embarrassed to Ask

Posted by Alexandra Gehringer on April 21, 2017

It seems everyone has an opinion about what makes an effective retention strategy (we certainly do), and you’ll trip over people weighing in on how to improve a retention rate. While these are certainly compelling and worth-while questions, they’re not going to mean much to you if you’re not sure what customer retention is to begin with. 

For anyone in need of some Customer Retention 101, consider this your official primer. 

Let’s start at the beginning: what’s a good, simple customer retenti...

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7 Behavioral Psychology Tricks to Increase Your Customer Lifetime Value

Posted by Alexandra Gehringer on April 19, 2017

Customer Lifetime Value (CLV) is defined as the predicted dollar amount a customer is worth over the course of their relationship with a business, from first through final transaction. To increase CLV, it’s important to focus on achieving larger per-customer spends and increasing the length of the average transactional relationship. 

How do you do this? Well, looking at consumer behavioral psychology can certainly help point you in the right direction. Behavioral psychology reveals why people...

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Client Retention Strategies: 6 Things I Wish I’d Known Sooner

Posted by Alexandra Gehringer on April 13, 2017

It’s nearly impossible to overstate how important client retention is for a business. If you don’t believe us, just consider your company’s customer lifetime value (CLV). 

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How to Calculate Retention Rate: A Beginner’s Guide

Posted by Alexandra Gehringer on March 27, 2017

If you want to evaluate how effective your customer service tactics are, simply take a look at your customer retention rate. Retention is defined as “the activities and actions companies and organizations take to reduce the number of customer defections.” Your retention rate is a measure of the effectiveness of those activities and actions. It’s the quickest, simplest and most accurate way of seeing how healthy your current customer base is, and it’s a good way to predict future growth. 

But ...

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