Idomoo Blog

Ultimate Guide: How To Personalize Marketing For Millennials

Posted by Adam Titcher on April 21, 2016

Hacking The Millennial Mind

The 2016 consumer is evolving by the minute, and the mindshare of the consumer is becoming an intriguing challenge to capture. Advertisers are shifting gears to find the best mode of communication and are aggressively using new media as their main advertising channel. The Millennial Generation (ages 18-34) has become the central target audience to engage because it makes up the young adult workforce and is the most diverse generation in the world. This unique group...

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4 Ways Marketers Can Connect Effectively with Millennials

Posted by Danny Kalish on June 3, 2015

They're plugged in and have plenty of choices. How do you reach them? Personalize.

If there is one thing that can be said about the state of marketing in the Millennial age, it's that it has become more challenging than ever. At any given time, up to 20 percent of a company's loyal customers may ditch their tried-and-true brand to benefit from appealing introductory offers and cheaper prices presented by a competitor. While this wasn't the case with previous generations, Generation Y, or Mill...

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Insurance Innovation Reporter - Why Insurance Companies Must Hop on the Digital Bandwagon

Posted by Adam Titcher on May 18, 2015

Contemporary society is digitally fueled, and insurers need to get on the digital bandwagon to improve their business by enhancing customer experience to improve engagement and loyalty.

The insurance industry is in the throes of a major overhaul. Results of a 2014 survey by Morgan Stanley and the Boston Consulting Group explain that this is a consequence of two factors: the role of new technology and the emergence of a younger “millennial” generation of customers. Together, these two factors ...

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Outstanding Customer Experience for Insurance Companies - Part 1

Posted by Adam Titcher on March 23, 2015

Threats and Trends Insurance Companies Need To Be Aware Of

Competition, attrition and everything in-between

Insurers worldwide are faced with mounting challenges threatening to destabilize their world. The boom of big data, continual financial flux and the rapid rise of competition for customers play a detrimental role in defining the future of the insurance industry. These important influencers are here to stay. With growing competition and market demand in decline, industry revenue is at ri...

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