Idomoo Blog

Digital Mortgages Made Easy: Lessons Learned from 6 of the Top 10 Mortgage Companies

Posted by Yotam Benami on October 17, 2019

Customer expectations are defined by their most recent experience, whether that experience was calling an Uber with a single click, ordering groceries with Instacart or scanning their mobile boarding pass. So when it comes to buying a home, with its infinite complexity and poor customer experience, is it any wonder that customers remain frustrated with the digital experience, consistently ranking the industry at the bottom of the pile?

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Plan International Canada Uses Personalized Video To Get Personal With Donors

Posted by Jeff Haber on September 18, 2019

What’s the endgame of personalization?

The answer is that there is no definitive answer. The need for a personalized marketing campaign depends on the business agenda of a company, organization, or industry. 

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Learnings in Player Engagement from Fortnite’s Epic Success

Posted by Yotam Benami on July 25, 2019

 

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3 Video Marketing Tips Guaranteed to Enhance Your Creative Video Services

Posted by Alexandra Gehringer on June 20, 2017

We totally understand the desire video service teams feel to bring their video campaigns to the next level. After all, video is such an incredible tool with which to engage viewers – it’s both visually and aurally captivating, and it has the ability to tap into emotional motivators unlike any other medium. What’s more, it’s popular. People like engaging with video -- over 100 million hours of video content are watched daily on Facebook alone. 

So when you recognize what a powerful tool video ...

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How to Sell Video Production Services to Enterprises

Posted by Alexandra Gehringer on May 17, 2017

When you’re wondering how to sell video production services to enterprise businesses, the best first steps are the simplest and least complicated. Good common sense will get you far, as will asking the right questions of your potential clients, conveying the value of video and simply practicing what you preach. 

Let’s take a closer look at how to approach your initial meeting with a prospective client, how to sell video if they’re on the fence and some tips for how to ultimately close the dea...

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5 Creative Video Tips That Really Work

Posted by Alexandra Gehringer on May 12, 2017

So you’re looking to launch a video marketing campaign, but you’re not quite sure where to start. Or maybe you’ve started already, but you feel like things are lacking a particular spark? Creating a campaign that holds viewers’ attention and drives action isn’t easy, but it’s also not quite as hard as you might think either.

Below you’ll find 5 creative video tips that can help you craft an effective campaign. Treat them like a road map, and finding success will be a breeze.

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3 Extraordinary Examples of Creative Innovation in Video

Posted by Alexandra Gehringer on May 3, 2017

The most effective marketing serves to present a solution, tell a story or achieve some combination of the two. Contrary to what many people might believe, the primary goal of a single marketing campaign shouldn’t be to sell a brand. Selling of the brand comes secondary; it’s a side effect of a great campaign, one that leaves people convinced that this one solution is the best, or that this one story speaks to them the most. Once someone has connected with the solution or the story, they then...

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Big Data: The Last Mile

Posted by Yotam Benami on July 21, 2016

It’s no secret that the amount of data available to us today is growing exponentially. Much has been written about the rapid growth of Big Data and the progress being made in artificial intelligence. Analytical research is enabling us to extract even more meaningful insights from this data. However, in order to truly exploit the full potential the growing investments in big data, we must also look at the last mile: the suite of technologies used in translating data-driven insights into consum...

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Boosting Email Engagement Results Through Compelling Video Creative

Posted by Adam Titcher on November 24, 2015

There are more avenues for marketing content today than there have ever been before. Many marketers have embraced these new avenues and have come up with clever ways to send their brands’ messages out into the world. The “tried and true” avenues, like email, however; remain predominantly bland. In this post, we’re going to talk about methods you can use to create compelling and creative videos that will enhance your campaign results and elevate them from the lackluster results you might be us...

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More Meaningful Measurements for Inbound Marketing Success

Posted by Adam Titcher on September 10, 2015

Dollar for dollar, inbound or content marketing generates three times as many leads as those generated by traditional marketing techniques. For most inbound marketers, clicks and conversions are the most relevant markers of marketing success, but the big picture is more complicated than a simple click.

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