Zurich Wins an ICEA Innovation in Insurance Award

Our customer Zurich Insurance has won an ICEA Innovation in Insurance Award for personalized video in the award category of distribution, service or process. The judges were looking for a project that made client communication, clearer, simpler and more comprehensible through the use of innovative technologies. Esteban Tejera the ICEA president said that this year was particularly hard to make a decision as there were more than the usual amount of projects from 26 participating insurers.

Our team at Idomoo worked closely with Zurich to produce a video campaign of more than 44,000 personalized videos sent to home and car owners to encourage insurance renewals. The campaign enjoyed an open rate of nearly 40%, with 86% of people viewing the video. The results of the campaign, plus the exciting award, show that video is a truly effective means for communicating with your customers.

In case you are wondering, ICEA is Investigación Cooperativa entre Entidades Aseguradoras y Fondos de Pensiones, the Association of Insurance Companies in Spain.

Adam Titcher

Adam is a market associate at Idomoo, writing creative content, as well as, lending his voice for personalized video narration.